A butterfly pea flower wholesale inquiry is a formal request from a B2B buyer to a supplier or sourcing desk for commercial-grade Clitoria ternatea — specifying product form, target volume, required certifications, and destination port so the seller can return a firm or indicative FOB price. This desk receives such inquiries, qualifies them, and routes them to a vetted Indonesian export partner who quotes, contracts and ships. We are not the exporter-of-record. Where we earn a referral fee on a successful introduction, we say so plainly — and it costs the buyer nothing extra.
The enquiry form at the top of this page is the fastest way to start. For buyers who prefer direct contact, details are just below.
How to Reach Us
Two channels. Both are monitored on Indonesian business hours (WIB, UTC+7), Monday through Friday.
- WhatsApp (preferred for first contact)
- +62 811 3941 4563 — wa.me/6281139414563
Send a brief message with your company name, product form, and target monthly volume. We will qualify and reply within one business day, often faster. - bd@juaraholding.com
Use this for longer technical briefs, attached spec sheets, or formal butterfly pea flower RFQ documents that need a paper trail.
We do not publish a phone number for cold calls. Qualifying buyers by message first keeps response times shorter for everyone.
What to Include in Your Butterfly Pea Flower RFQ
Vague inquiries slow quotes down. The vetted partner needs specific inputs to return a useful price rather than a generic range. A strong butterfly pea wholesale enquiry covers the following points — not every question needs a final answer today, but the more you can confirm, the faster a quote comes back.
1. Product Form
Specify which physical form you need:
- Whole dried flowers — premium grade, intact blooms; preferred for visible loose-leaf tea, high-end blends, and cocktail garnish applications where the flower itself is part of the presentation.
- Broken petals / fines — lower price point, suited to blends, tea-bag filling, or feedstock for extract production where visual intactness is not the goal.
- Powder — ground dried flower; used in lattes, colorant formulations, capsules and confectionery. Mesh or sieve specification matters for dosing accuracy and color yield.
- Extract (water-soluble) — spray-dried or liquid concentrate; the form relevant to industrial colorant and RTD beverage formulation. In the US, butterfly pea flower water extract has been approved as a color additive exempt from certification under 21 CFR 73.69; confirm the current approved food categories directly in the CFR before specifying this form for a regulated product.
If you are unsure which form fits your application, see our applications guide or ask in your message — we will point you to the right page.
2. Target Grade
There is no formal ISO or Codex grade for butterfly pea flower; trade grades are industry-norm descriptions, not legal standards. That said, state your requirements in performance terms: minimum percentage of intact flowers (premium tea buyers often specify around 90% intact), acceptable moisture ceiling (industry practice infers around 10% for premium, 12% for standard), color requirements (deep uniform blue, no visible browning), and any foreign-matter tolerance. The more precisely you write a spec, the more comparable the quotes you receive.
3. Volume and MOQ Tier
State your target volume in kilograms per order and per year if you can. Indicative tiers to calibrate your message:
| Tier | Typical Range | Context |
|---|---|---|
| Small wholesale / trial | 20–50 kg | First-time orders, quality trials; price per kg typically higher |
| Serious B2B / FCL planning | 100–500 kg | Committed buyers; volume discount begins |
| Full container | 1,000 kg+ | Dried flowers cube out, not weight-limited; a 20 ft container fits an estimated 3–5 MT of dried whole flowers |
These ranges are indicative and supplier-dependent. MOQs also vary by product form: powder and extract production runs may carry different minimums from whole-flower lots. All figures require a live quote.
4. Destination Country and Port
The vetted partner needs this to price freight components and flag regulatory exposure. Indonesian export typically routes through Tanjung Priok (Jakarta), Tanjung Perak (Surabaya), or Tanjung Emas (Semarang) depending on the production location. Tell us where goods need to arrive. This also lets us route the applicable import-compliance caution early — see the EU notice below.
5. Required Certifications
State whether you need any of the following, and we will note which your RFQ must ask the partner to evidence:
- USDA NOP organic (US market)
- EU Organic (Regulation 2018/848 — note: organic certification does not override the EU novel-food non-authorization for the food market)
- HACCP or ISO 22000 food-safety management system
- Pesticide multi-residue certificate of analysis against destination MRLs
- Heavy-metal analysis (Pb, Cd, As, Hg by ICP-MS)
- Full microbiological panel (TPC, yeast/mold, Salmonella and E. coli absent/25 g)
- Phytosanitary certificate from Indonesia’s NPPO (standard for all herb exports)
Any certification a partner claims is passed to the buyer as self-reported until you verify the certificate number and issuing body at source. We do not verify third-party certificates on the partner’s behalf.
6. Whether You Need a Paid Sample First
Most serious buyers request a paid sample before committing to a commercial order. If you want to start with a sample, say so in your initial message. Include what you will evaluate (color depth and uniformity, intact-flower ratio, odor, CoA fields you need) and how much sample material you are prepared to pay for. Sample prices and minimum weights are by quote — we do not publish fixed sample pricing because they vary by the partner’s current stock and shipping origin.
7. Incoterms Preference
If you have a preferred Incoterms basis, state it. FOB (Free On Board, named Indonesian loading port) is the most common benchmark for B2B negotiations: the exporter delivers goods export-cleared onto the buyer’s nominated vessel, and ocean freight, insurance, and destination costs fall to the buyer. CIF (Cost, Insurance and Freight) or CFR are available on request and mean the seller arranges carriage to destination port, though risk still transfers at loading. EXW (Ex Works) is rarely practical for first-time importers of this product. All guidance here is trade information, not customs or legal advice.
EU Buyers — Read Before You Inquire: Clitoria ternatea as a food or tea ingredient is currently not authorized in the EU as a novel food. EFSA raised safety objections (EFSA EN-7084), and the European Commission terminated the authorization procedure (C(2026)776). RASFF border alerts have been issued, including a 2025 Austrian notification. Marketing butterfly pea as a food or tea for the EU market is currently illegal/high-risk regardless of origin — Indonesian, Thai, or Vietnamese. Member-state supplement rules vary and are jurisdiction-specific; we cannot advise on them. Verify the current regulatory status with your own legal counsel and the relevant national food authority before placing any EU-bound order for the food market. This caution is not legal advice; it is the single most important fact an honest sourcing desk can give you.
What Happens After You Submit a Butterfly Pea Wholesale Enquiry
Here is the sequence, stated plainly so there are no surprises:
- We qualify the inquiry. We check that the buyer’s use case, destination market, and volume are a realistic fit for Indonesian origin supply and that there are no obvious compliance barriers (the EU novel-food issue being the clearest). If something looks off, we say so before routing the RFQ.
- We route to the vetted partner. We pass the qualified inquiry to an Indonesian export partner we have reviewed for capability. Where we earn a referral fee on a successful introduction, that fee is paid by the partner — it does not add cost to the buyer’s quote.
- The partner responds with an indicative or firm quote. Timelines depend on current stock availability. From existing stock, expect an indicative response in one to three business days. If the partner needs to confirm against a production-order lot, allow longer.
- You evaluate and proceed directly with the partner. The contract, payment terms, and shipping are between you and the export partner. We are not party to the commercial contract and do not take title to goods at any point.
Indicative FOB Price Guidance
Published FOB figures on this desk are indicative ranges only. They are built from sparse public listings and analogous dried-herb pricing, not from a live price board, and they change with season, grade, certification load, and volume. They are not firm quotes. A live quote from the vetted partner is required before any purchasing decision.
For orientation: standard food-grade whole butterfly pea flower in bulk, non-organic, FOB Indonesian port has been observed in the approximate range of USD 6–12 per kg. Premium or certified-organic select whole flower sourced from higher-positioned origins (Thailand leads on brand recognition) ranges roughly USD 10–20 per kg at the top end. Broken petals and blend-grade material runs lower. Powder by-quote pricing depends heavily on particle size and extraction method. These brackets exist to help a buyer sanity-check an offer — not to anchor a negotiation. Request your live quote via the enquiry form or WhatsApp.
Lead Times: Honest Expectations
Lead times are inferred from general herb-export practice and confirmed by the partner on each order. They are not contractual commitments from this desk. Indicative planning ranges:
- From in-stock whole flower: approximately 1–3 weeks ex-factory to loading port, before ocean transit.
- Production-against-order: approximately 4–8 weeks, depending on harvest cycle, drying capacity, and QC turnaround for lab certificates.
- Private-label or OEM retail formats: approximately 8–12 weeks, accounting for packaging production and compliance documentation.
Ocean transit from Indonesian ports to common destinations adds roughly 18–30 days for US West Coast, 25–35 days for European ports, and 8–14 days for Australian ports — all carrier- and route-dependent. A live quote from the partner will state the realistic timeline for your order.
What This Desk Is — and Is Not
Buyers sometimes arrive expecting to purchase directly from us. To be clear about the structure:
- We are an independent sourcing and trade-information desk. We curate verified Indonesian makers and processors, publish honest trade data, and route qualified RFQs.
- We are not a manufacturer, plantation, processor, or exporter-of-record. We do not hold stock or take title to goods.
- We are not a freight forwarder, customs broker, or regulatory consultant. Everything on this desk — including this contact page — is trade information, not legal, customs, or medical advice.
- No one can pay us to change what we publish. If you use our free guidance and proceed with a partner, they may pay us a referral fee at no extra cost to you. We disclose this because buyers deserve to know, and because hiding it would undercut the whole point of running a candid desk.
Compliance with import regulations, food-safety laws, labeling requirements, and customs obligations is the buyer’s responsibility. Verify all requirements with a licensed broker and the relevant authorities in your destination market before importing.
HS Code — Know Before You Ship
There is no single universal HS code for butterfly pea flower. Classification depends on product form (whole, powder, blend), declared use (food, ornamental, pharmaceutical), and the importing country’s tariff schedule. Headings commonly considered in the trade include HS 1211 (plants/parts used primarily in pharmacy or perfumery), HS 0603/0604 (cut flowers or ornamental foliage, if declared decorative), HS 1404 (vegetable products not elsewhere specified, sometimes for powder), and HS 2106 (food preparations, for finished retail tea blends). HS 0902 — true tea — does not apply; butterfly pea is not Camellia sinensis. Obtain a binding tariff ruling from the importing-country customs authority or a licensed broker before shipping. These headings are illustrative, not customs advice.
Ready to request a butterfly pea quote? Use the enquiry form at the top of this page, send a WhatsApp to +62 811 3941 4563, or email bd@juaraholding.com. Include your product form, grade requirements, target volume, destination, and any certification needs. We will qualify and route within one business day.
Frequently Asked Questions
Can I get a butterfly pea flower sample before placing a full wholesale order?
Yes. Most buyers request a paid sample before committing to a commercial volume, and we recommend it. State your evaluation criteria (color, intact-flower percentage, lab CoA fields) and how much material you need. Sample pricing and minimum weights are by quote and depend on the partner’s current stock. A good sample does not guarantee production lots match exactly, so a trial order before an FCL is prudent. See our sample ordering guide for the full de-risking workflow.
How quickly will I receive a response to my butterfly pea supplier contact request?
We aim to acknowledge qualified inquiries within one Indonesian business day. The time from acknowledgment to a partner’s indicative quote depends on whether the required product form and grade are in current stock. From stock, expect an indicative price in one to three business days. If a production lot is required, the partner will state a realistic timeline when they reply. Incomplete inquiries — those missing product form, volume, or destination — take longer because we need to ask follow-up questions before routing.
Is butterfly pea flower legal to import into the European Union?
Not as a food or tea ingredient under current law. Clitoria ternatea is classified as a novel food in the EU and is not currently authorized for the food market. EFSA raised safety objections (EFSA EN-7084) and the European Commission terminated the authorization procedure (Commission Decision C(2026)776). RASFF border-alert notifications have been issued against butterfly pea products entering EU member states. Marketing it as a tea or food colorant for EU consumers is currently illegal/high-risk from any origin. Member-state rules on supplement use vary and are jurisdiction-specific. Verify current status with your legal counsel and the relevant national food safety authority before placing any EU-bound order. This answer is trade information, not legal advice.
What is the minimum order quantity (MOQ) for a butterfly pea flower wholesale inquiry from Indonesia?
MOQs are supplier-dependent and by-quote, not fixed. Indicative ranges observed in the trade: small wholesale and trial orders from around 20–50 kg; serious B2B and FCL-planning buyers from around 100–500 kg. MOQs also vary by product form — powder and extract may carry different minimums than whole-flower lots. Accepting standard (non-organic) grade or flexible packing can sometimes lower an initial MOQ; see our MOQ guide for more. Always request a live quote for a firm minimum.
Are the FOB prices published on this desk guaranteed?
No, and they are not presented as such. Every price figure on this desk is an indicative range derived from sparse public listings and analogous dried-herb export data. Actual B2B prices are negotiated privately and move with grade, certification load, volume tier, origin positioning, and season. A live quote from the vetted partner is required before any purchasing decision. If a supplier elsewhere is showing you a fixed per-kg price without asking about grade, volume, and destination port, treat that number with caution.